Woman And Spice And All Things…
(REUTERS) 8 January 2007:
Proctor and Gamble, the owners of the Old Spice brand of deodorants, after shave, and male grooming products, have decided to make their advertising campaigns “more relevant” to the younger man. One advertisement has Faye Dunaway stating that if the young man’s grandfather hadn’t worn the product, he wouldn’t exist.
Selling something to men by hinting that it will increase the opportunities for sex is hardly new. It’s done with beer, cars, and clothes. But when perfume is sold to women, the emphasis is usually on how great it makes her feel, how special, how glamorous…not that men will suddenly offer her sex.
When being persuaded how we wish to smell, men and women do seem to still be different.

